dear winemaker

Sample Scrooge

October 12, 2011

Dear Winemaker, It was wonderful working the market with you last month, thank you for your time and travel expense. Also, thank you for the lovely lunch… I had hoped that the conversation regarding sales stumbling blocks was enlightening for both of us. However, it seems that you weren’t listening to me. We talked about [...]

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The Cattle Call: Dear Winemaker…

October 8, 2011

Let’s face it, fellow reps… we have more in common with Winebuyer than we care to admit. We both get it from all sides.  Sure, Winebuyer complains that I’m one of how many reps that comes to see him on a weekly basis trying to sell him my wares… and then if he’s one of [...]

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from the REPublic: a response to Wine Producer

September 26, 2011

I think as sales reps, many of us aspire to sell what we believe in… and there are many portfolios out there that are small and focused, and basically put forth a mission statement as you browse through the producers and their offerings. Maybe the book screams, “NATURAL WINEMAKING ONLY!! 13% ALCOHOL OR LESS!!” or [...]

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