about the Cattle Call

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As a wine rep, I hate working on Fridays. I mean, I “work”… I take a look at all my aging reports, sales reports, attend whatever sales meetings on whatever end of the state I’m required to drive to… but I hate Friday account visits.

Once, many years ago, when I worked on the supplier side of things, I ran into a friend who was a wine rep and she invited me to go for a hike on a Friday afternoon in the middle of the work day, because, as she said, “Nobody in the wine industry works on Fridays…” and that got me thinking about becoming a wine rep someday. And now, as a wine rep, I know that that is absolute bullshit, but I can at least aspire to work less on Fridays. This is where the Cattle Call comes into play.

I get “dear winerep” letters on a regular basis from producers, buyers, managers, etc… and I needed a place to put them, so every Friday I will post one of them. The rest wait in the queue for the next available Friday Cattle Call. So if you are someone with something to say to your wine rep, please feel free to submit.

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Dave Erickson October 3, 2011 at 4:06 am

Dear Wine Rep:

I know when the importer sends a winemaker for you to take around you want to get maximum exposure for him. But if scheduling 7 visits in a day always results in you being late, later, and latest, how does this help your cause? All you’re doing is pissing everyone off and giving yourself maximum stress. Make it 4 visits a day, stay on schedule, and let the winemaker and wine buyer have some serious face time. And over scheduling has another consequence: You say you’re coming by at 2 pm, and we now know that this really means 4:30, so we just go ahead and get involved in some project or another that has to be done. See, it’s not just that you’re late, it’s that you’re late and now we have to interrupt filing sales tax or whatever else it was we decided to do since we knew you were going to be late anyway.

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