Cattle Call! Dear Wine Rep: a rebuttal

February 10, 2012 · 3 comments

And here we have Winebuyer’s response to yesterday’s post. I’ll leave my comments below in the comments section for once since it’s Friday and it’s Winebuyer’s turn in the rotation, although this is clearly not the  same winebuyer I was addressing my complaints to yesterday. 
Cattle Call posts are reader-submitted.
Dear Wine Rep,

I understand your frustration with us Winebuyers. I feel your pain. Just remember, in most instances (for retail, anyway), we do the same job you do, but we sell to the “public.” Try that one out for a while.

A winebuyer worth their salt must work within a budget. So if ordering with you puts me over that budget (and if I’m disciplined) I cannot do it – even if I “love” your wines. And speaking of “loving” your wines, I am not in the business of only selling wines I like because not everyone drinks Saumur-Champigny and Refosco, so I need to keep other people’s tastes in mind too. Plus “liking” something doesn’t necessarily mean that it is good.

But the bottom line is that I am always on the lookout for quality. So if I don’t choose your inexpensive French country wine it is likely because I can find 10 similar wines at the same price point that are better quality. There is no shortage of wine out there. I am open with hundreds of suppliers so that I can properly source for my customers. But I can’t buy from everyone. I am not Wilfred Wong.

Rest assured, if I can’t get to your order as soon as you like, know that I most definitely have you “in the queue”…

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