Cattle Call! Dear Wine Rep: a rebuttal

February 10, 2012 · 3 comments

And here we have Winebuyer’s response to yesterday’s post. I’ll leave my comments below in the comments section for once since it’s Friday and it’s Winebuyer’s turn in the rotation, although this is clearly not the  same winebuyer I was addressing my complaints to yesterday. 
Cattle Call posts are reader-submitted.
Dear Wine Rep,

I understand your frustration with us Winebuyers. I feel your pain. Just remember, in most instances (for retail, anyway), we do the same job you do, but we sell to the “public.” Try that one out for a while.

A winebuyer worth their salt must work within a budget. So if ordering with you puts me over that budget (and if I’m disciplined) I cannot do it – even if I “love” your wines. And speaking of “loving” your wines, I am not in the business of only selling wines I like because not everyone drinks Saumur-Champigny and Refosco, so I need to keep other people’s tastes in mind too. Plus “liking” something doesn’t necessarily mean that it is good.

But the bottom line is that I am always on the lookout for quality. So if I don’t choose your inexpensive French country wine it is likely because I can find 10 similar wines at the same price point that are better quality. There is no shortage of wine out there. I am open with hundreds of suppliers so that I can properly source for my customers. But I can’t buy from everyone. I am not Wilfred Wong.

Rest assured, if I can’t get to your order as soon as you like, know that I most definitely have you “in the queue”…

{ 3 comments… read them below or add one }

winerep February 10, 2012 at 7:50 pm

Yeah… I get that, totally. And honestly, I sort of feel for you. “The Public.” Oy.

But you’re not the Winebuyer I was complaining about. Now granted, some buyers are going to be more drawn to my portfolio than others, and are more likely to “love” a larger percentage of the wines I pour… but I still want to hear things like, “the packaging is god-awful” or “I’m just not finding the varietal characteristics in this wine,” or “there is no mid-palate…” SOME point of reference for what you may or may not be finding in a wine. There is no way you could love every single pinot noir or chenin blanc or blaufrankish that I pour you.


Peter L February 13, 2012 at 9:13 pm

Well put but most Wine buyers are uninformed and selfish.


Jaded Importer April 19, 2012 at 2:10 pm

If you are over budget for the month – tell me.
If you don’t have room for something in my bag – tell me.
If the wine doesn’t fit the demographics of your store – tell me.
If you love the menetou salon but are too lazy to sell it as a lower cost alternative to Sancerre – I’ll figure it out.
If you don’t have the confidence to give me a professional opinion on what you tasted, maybe you should move back the Cheese aisle.


Leave a Comment

Previous post:

Next post: