September 28, 2011
Dear Winebuyer, I know you’re very busy, and I respect the fact that you would like to keep our communications to a once-monthly appointment and then email exclusively beyond that. That’s fine, it saves us both time, and I’m all for electronic communication. But the thing is, you don’t actually READ the whole email. If [...]
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September 26, 2011
I think as sales reps, many of us aspire to sell what we believe in… and there are many portfolios out there that are small and focused, and basically put forth a mission statement as you browse through the producers and their offerings. Maybe the book screams, “NATURAL WINEMAKING ONLY!! 13% ALCOHOL OR LESS!!” or [...]
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